Home / Knowledge / News / Fashion / Victoria Beckham merges fashion labels
Victoria Beckham merges fashion labels
22
May '15
Victoria Beckham has announced that she is merging two of her brands together. The fashion designer is combining her Victoria Beckham Denim line with her Victoria, Victoria Beckham (VVB) collection, say media reports.

The idea behind the merger is to cater for all areas of her clients' lives, and to also tackle a more casual market. Beckham says the move is part of a plan to tap into a new side of the VVB girl.

“It’s now time to take the VVB girls on further adventures – beyond the parties and cocktails and into the workplace and the everyday,” she said.

“The key elements of the Denim collection that have resonated incredibly well with my girl fit so neatly within the Victoria, Victoria Beckham line that over time we saw it only made sense to combine the two into one collection. The possibilities are really exciting.”

Victoria Beckham was in Singapore to show her Fall 2015 collection recently and made the big announcement from there.

Her brand will now join the major design houses worldwide in attempting to cater for all areas of her customers' lives in a more streamlined way, by reaching every area of her wardrobe with just two eponymous brands. (SH)

Fibre2fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 14th Apr 2021

Sri Lanka to ban fabric imports

Sri Lanka is all set to ban the import of textile fabrics in a bid to ...

Pic: Sorbis / Shutterstock.com

Apparel/Garments | On 14th Apr 2021

Bangladesh apparel exports dip 2.55% in July-March FY21

Readymade garment exports from Bangladesh declined by 2.55 per cent...

Pic: Shutterstock

Textiles | On 14th Apr 2021

US proposal for global minimum corporate tax finds takers in Europe

The idea of a global minimum corporate tax floated by the US has...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

The pandemic has reinstated need for organised retail spaces in Tier II...

International apparel brands, Head honchos

International apparel brands
Head honchos

Launched first collection at onset of Covid

Textile Industry, Head honchos

Textile Industry
Head honchos

Fashion tech has to be lean and very productive

Ritu Oberoi,

Ritu Oberoi

Mumbai-based Forsarees is a socially driven business enterprise, working...

Himanshu Fogla,

Himanshu Fogla

Jumac, pioneers in spinning can manufacturing in India, was founded in...

Neeraj Sharma,

Neeraj Sharma

Headquartered in Surat, Gujarat, Orange O supplies digital textile...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Frank Heislitz, Freudenberg

Frank Heislitz
Freudenberg

Freudenberg Performance Materials is a leading global manufacturer of...

Ian Russell, Pireta

Ian Russell
Pireta

UK-based Pireta has developed a unique free-form process to add durable,...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search