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30 years on, Tommy Hilfiger holds fashion show in Beijing
May '15
American fashion brand Tommy Hilfiger marked its 30th anniversary on May 26 with an exclusive fashion show in Beijing.

In a statement, PVH Corp which owns the brand said designer Tommy Hilfiger presented his Fall 2015 fashion show in Beijing. The exclusive recreation of the runway show, including looks from the men’s and women’s collections, marked the first time the brand had transported the entire event experience to an international setting.

“I am thrilled to be in China for this next stop on our 30th anniversary tour, following our events in New York and Paris earlier this year,” said Tommy Hilfiger. “Recreating the show in an international setting for the first time has been a terrific way to celebrate the opening of our largest store in China and the 30thanniversary of our global brand. Our fashion shows create an immersive guest experience that really brings the collections to life, and it has been an honor to be able to share this experience with a wider audience in China.”

The show, which was attended by over 800 guests, was presented at the 751 Gasometer against the celebrated backdrop of Hilfiger’s football stadium set including AstroTurf, yard lines, goal posts and a giant Jumbotron screen above it all, the statement said.

Top Chinese supermodel and friend of the designer, Shu Pei Qin, who recently joined Hilfiger’s table at the Metropolitan Museum of Art’s 2015 Costume Institute Gala, opened and closed the Tommy Hilfiger show. She lead a cast that brought together China’s top runway talent, including Xiao Wen Ju, Dylan Xue,Emma Pei, Bonnie Chen, Danni Li, Zhao Lei, and Jin Da Chuan.

Also walking in the show were models from The Hilfigers, the eclectic family at the heart of the brand’s advertising campaign, including RJ King, Julia Hafstrom and Miles McMillian, in addition to Avery Blanchard and Malaika Firth, who both appeared in Hilfiger’s Fall 2015 runway show in New York.

The Fall 2015 collection which debuted at New York Fashion Week in February, fuses American football, stadium spirit and varsity motifs with Hilfiger’s classic designs. (SH)

Fibre2fashion News Desk – India

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