Home / Knowledge / News / Fashion / Martelli celebrates 50 years at Denim Première Vision
Martelli celebrates 50 years at Denim Première Vision
16
Jun '15
Martelli booth at Denim Première Vision
Martelli booth at Denim Première Vision
At the Denim Première Vision in Barcelona, Martelli Lavorazioni Tessili, a developer of finishes and techniques that have marked the progress of jeans, celebrated its 50th anniversary.

Through a collection of iconic pieces, the Martelli booth highlighted the most significant landmarks of its history and the evolution of style, showcasing denim from yesterday, today and tomorrow.

It showcased milestones in laundering and finishing; from tie & dye, stone wash, sandblasting, marbled effects/acid wash, brush robots, manual scraping, dirty effects to modern technology like laser and 3D.

A Martelli press release informed that the booth also gave a sneak peek into the future with 5 panels dedicated to cutting edge solutions, a mix of craftsmanship, technology and eco-sustainable alternatives.

It added that the innovation and research that has characterised Martelli from its beginning, continues on today, encouraging choices that promote environmental awareness and sustainability like ozone, ice finishing and laser.

“This awareness has contributed to the ongoing success of D.ECO.R, Martelli’s techno-creative platform that incites the search for solutions that respect both the environment and the population,” Martelli said.

“It is an improved way of treating denim as well as our planet and additionally it is thinking green today for a bluer tomorrow,” it observed.

Beginning as a tint-house and artisan laundry, from the mid seventies, Martelli has partnered global players within the fashion industry, developing innovative and creative finishes and treatments.

Martelli has seven facilities in Europe and the Mediterranean basin with a total production space of 120,000 sq metres and a workforce of approximately 3,000 people. (AR)

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 21st Feb 2020

France unveils environment score system for apparel

France has launched a system under which apparel may now display a...

Pic: Shutterstock

Textiles | On 21st Feb 2020

Indian textiles ministry to back small-scale firms

The Indian textiles ministry will contact small-scale manufacturers...

Pic: Shutterstock

Fashion | On 21st Feb 2020

Sycamore Partners buys 55% stake in Victoria's Secret

Sycamore Partners has acquired a 55 per cent stake in Victoria's...

Interviews View All

Headhonchos, Indian fashion industry

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Top executives, Textile industry

Top executives
Textile industry

Denimsandjeans India 2018

Nuno Venda, ROQ

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Alessandro Marengo,

Alessandro Marengo

Founded in 1974, Italian firm Zaitex SpA is one of the leading suppliers...

Carmen Makover,

Carmen Makover

Leading the digital textile printing industry, Israel-based Kornit...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search