New designers warm up to khadi

23 Jun '15

2 min read

The humble khadi is attracting small upcoming fashion labels who are exploring possibilities to reinvent the simple handspun fabric and keep it relevant in an industry driven by experimentation, according to an agency report.

With chic silhoutes and eyecatching designs, the appeal of the natural fabric, which now comes in a variety of beautiful colours has seen an upsurge, say designers.

But it needs different strategies to push the fabric in different markets. "It isn't too difficult to establish Khadi in niche and more expensive markets. However, the story is different for when it comes to cost-effective markets," says Astha Vashisth, founder and designer at Fayakun Design Studios in Delhi.

Vashisht has made it her business to re-invent woolen khadi from Ladakh and retail it in refreshingly different silhoutes in colours that range from natural indigos and breezy whites. The store provides interesting combinations of red and mustard as well.

Khadi is the ideal fabric for India given its tropical climate. The Cotton Rack, a newly founded Jaipur-based women's wear label, has decided to retain the organic appeal of the fabric and produce garments that blend comfort, style and detailing.

The brand's founder Vinayak Sharma, an alumni of NIFT says he wants to create khadi wear with designs as attractive as those from multi-national brands.

Laila Tyabji, founder of Dastkar, a Delhi-based NGO for craft says, "In my view Khadi ticks all the buttons as the global consumer becomes increasingly conscious of eco-friendly fabrics that have a low carbon footprint, are low cost, low maintenance, and handmade from natural materials that can breathe."

The new face of khadi has introduced itself in a wide range from traditional kurtas in unique colour combinations to the modern pin-tuck crop tops paired over sleeveless top, peplum tops, palazzos and shorts. (SH)

Fibre2fashion News Desk – India

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