Home / Knowledge / News / Fashion / JD.com only source of Taylor Swift fashion line in China
JD.com only source of Taylor Swift fashion line in China
23
Jul '15
JD.com, China's largest online direct sales company, has announced it will be the first authorised seller of Taylor Swift merchandise in China. The new JD.com store will be the official online source of Taylor Swift items featuring select, high-quality goods, including a new fashion line the music superstar designed specifically for the Chinese market, Ms. Swift announced the news in a video.

"JD.com is delighted to become the sole online source of authentic, high-quality Taylor Swift merchandise," said Richard Liu, JD.com founder and CEO. "She is an enormously popular artist and true global cultural icon who is winning over thousands of new fans in China each day. It is gratifying to be recognized as China's online shopping platform of choice for those who value authenticity and quality."

"JD.com is simply the one and only e-commerce site where shoppers in China can be assured they will get only authentic Taylor Swiftproducts that meet the high quality standards her fans deserve," said Mark McDonald, chairman of Heritage66 Company, Taylor Swift's Nashville-based partner company that will host her products on JD.com. "We are excited to unveil a Taylor Swift Fashion line exclusively on JD.com later this summer."

Clothing from the new Taylor Swift fashion line will include high-quality dresses, sweatshirts and tops and will be available next month on JD.com. The line was designed exclusively for the Chinese market with local consumers in mind, and will only be available for sale in China and on JD.com. The styles were created by Taylor Swift in partnership with Heritage66 Company, which represents American artists seeking to expand their reach in China.

Taylor Swift is the only artist in history to have three albums sell over one million copies in their first week of release. The singer and songwriter is also a seven-time Grammy winner. (SH)

 

Fibre2Fashion News Desk – India


Must ReadView All

AfCFTA expected to come into force by mid-2019

Textiles | On 18th Feb 2019

AfCFTA expected to come into force by mid-2019

The African Continental Free Trade Area Agreement could be in force...

Cambodia terms EU's EBA withdrawal decision 'regressive'

Apparel/Garments | On 18th Feb 2019

Cambodia terms EU's EBA withdrawal decision 'regressive'

Rejecting accusations of a worsening human rights and democracy...

USAID helps E African firms participate in Las Vegas shows

Textiles | On 18th Feb 2019

USAID helps E African firms participate in Las Vegas shows

The East Africa Hub of the US Agency for International Development...

Interviews View All

Nitin Bhatia, Trend Arrest

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Binoy Ravjani, Hero's Fashion

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Luke Otten, Wigwam Mills Inc

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Gagan Gulati,

Gagan Gulati

PG Silk Mills Private Limited had a humble start with a hand-dyeing unit....

Hardik Sanghvi,

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Lin Jing,

Lin Jing

Jiangsu New Victor is a Chinese mechanical equipment manufacturing...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search