Sainsbury's launches Tu clothing online

14 Aug '15
2 min read

One of UK’s largest clothing retailers - Sainsbury's has launched its Tu clothing website http://tuclothing.sainsburys.co.uk, providing nationwide access to the collection, it said in a statement. For the first time, customers across the whole of the UK will be able to buy the Tu clothing range including childrenswear from the comfort of their own homes.

A selection of Tu clothing is already available in over 400 Sainsbury’s stores, though customers previously only had access to the full Tu clothing range if they lived near one of the 160 stores carrying the full collection. The new online store, which includes womenswear, menswear and childrenswear, means that a much wider range of items is now available for next day delivery, standard delivery and click and collect. 710 stores will offer click and collect, including 112 convenience stores.

Tu clothing sales grew to £800m earlier this year and Sainsbury’s is currently the UK’s seventh largest clothing retailer by volume and 10th largest by value*. Sainsbury’s already brings Tu customers new collections every six weeks and is focused on being a destination for ‘high street style at supermarket prices.’

The retailer has launched 19 successful collections with Gok Wan, increasing market share and driving double digit sales growth. Sainsbury’s launches fresh Tu collections every six weeks, with new stock in stores every week and new trends landing within 8 weeks of them appearing on the catwalk. Customers are also shopping Tu’s childrenswear ranges more frequently than ever before and Tu is the fifth largest childrenswear retailer by volume and seventh by value.

Sainsbury’s Director of Online, Robbie Feather said, ‘This launch is in line with our mission to give customers access to our products and services whenever and wherever they want and will significantly increase the reach of our already successful Tu brand. We’re already seeing particularly strong online sales of dresses and childrenswear and look forward to customers’ reaction to the new site.” (SH)

Fibre2Fashion News Desk – India

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