Home / Knowledge / News / Fashion / Payless ShoeSource acquires American Eagle brand

Payless ShoeSource acquires American Eagle brand

24
May '06
Payless ShoeSource, the nation's leading footwear specialty retailer, has purchased the American Eagle brand for footwear and accessories from Jimlar Corporation for an undisclosed amount.

The move is part of Payless' business strategy to build a 'house of brands' retail chain offering the latest footwear and accessory styles -- at a great value -- featuring recognizable brand names.

"Payless is focused on democratizing design and fashion in footwear and accessories. Our goal is to inspire fun fashion possibilities for the family. The American Eagle brand acquisition is an important step in achieving this and to our ability to connect with young consumers," said Matt Rubel, CEO and President of Payless ShoeSource.

The Payless 'house of brands' strategy is rooted in a winning combination of on-trend, relevant styles combined with well-known brands that are closely targeted to each discrete consumer segment.

"The youth-oriented American Eagle brand has a rich history and has been available at better department stores for the past two decades. American Eagle expands our brand offering and will bring new customers to Payless, while enhancing our current position with our loyal shoppers," he added.

Through the agreement, Payless acquires Jimlar's worldwide rights to the American Eagle brand for footwear and select accessories categories. Over the years, Jimlar has provided a range of fashion-forward styles featuring the American Eagle brand to department stores and other retail channels both nationwide and in other countries.


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 23rd Oct 2021

FDRA urges US govt to remove tariffs causing kids' shoe price spikes

The Footwear Distributors and Retailers of America (FDRA) has sent...

Pic: Sorbis / Shutterstock.com

Fashion | On 23rd Oct 2021

Calvin Klein & Louis Vuitton top 2 trustworthy brands for US customers

Calvin Klein, an iconic American brand that has existed since 1968,...

Pic: Breuninger

E-commerce | On 23rd Oct 2021

Fashion retailer Breuninger to launch e-commerce portal in Poland

After Austria (2017) and Switzerland (2019), fashion company...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Textile Industry, Head honchos

Textile Industry
Head honchos

Biggest learning was adaptability

Textile Industry, Head honchos

Textile Industry
Head honchos

The pandemic has reinstated need for organised retail spaces in Tier II...

Sanjay Jhunjhunwalla,

Sanjay Jhunjhunwalla

In the financial hub of eastern India, Kolkata, a humble production...

Benedetta Terraneo,

Benedetta Terraneo

Miko Srl, a subsidiary of US-based Sage Automotive Interiors and a member...

Andrea Pelissero,

Andrea Pelissero

Located near Milan, Italy, and with 50 years of experience in the textile...

Ian Russell, Pireta

Ian Russell
Pireta

UK-based Pireta has developed a unique free-form process to add durable,...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Shalini Sharma & Shweta Pundir Sharma, Six Yard Story

Shalini Sharma & Shweta Pundir Sharma
Six Yard Story

Six Yard Story is a premium artisanal brand with a focus to bring handloom ...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

<b>Ruma Devi i</b>s a jet-setting promoter of artisans who has empowered...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search