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Fashion designers turns to mass class

02
Jun '05
Fashion designers are planning to reach huge markets of middle class to make their clientele base wider and intend to produce on mass amount.

Now a day's fashion clothing is not only limited to higher class as with the forth-coming apparel collection will be available at affordable costs. Industry veterans inform that, it's now rapidly becoming an important element for middle-class attire.

Varun Bahl, a leading fashion designer opines that several shopping malls and clothing retail chains are hiring leading and budding designers at affordable prices for the common man who has become fashion.

Suneet Varma explained, prior the premier fashion designers worked on their designs either for models who would display their works in shows or for the rich and affluent sections of society. The collaborations with manufacturers and shop owners has changed the scenario.

The designers also said that this trend should expand in smaller towns too as non-availability of designer apparels is a major problem faced by customers in smaller towns.


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