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J. Jill to open new retail store at Burlington Town Center

Jun '06
J. Jill Group Inc, the multi-channel specialty retailer of high quality women's apparel, accessories and footwear, will celebrate the grand opening of the company's newest retail location at the Burlington Town Center in Burlington, Vermont on Thursday, June 15th 2006.

J. Jill has established itself as a brand, with a substantial catalog and internet business, and a retail store presence in more than 35 states nationwide.

Understanding the needs of its customer, J. Jill creates items that reflect and respect the customer's desire for comfort with style. The products are crafted in natural fibers such as cotton, linen, wool and cashmere and are updated each season with a new color palette.

The line is also distinguished by signature flourishes -- the earthy texture of a fabric or the shape of a collar, a beautiful button or a unique embroidery treatment. J. Jill's sense of artistry, exhibited in their products, reflect women's individual style and creativity.

Focusing on exceptional customer service, J. Jill stores are designed to invite and engage the customer or 'guest' by creating the comfort and warmth of a home. This begins as the customer enters the store through a vestibule designed to slow the customer down and establish a comfort zone between the mall and the store experience. Nature is the inspiration for the chic yet casual environment.

J. Jill retail stores provide each 'guest' with an escape from her everyday life: amoment to calm down and enjoy the rich colors, textures, fabrics and embellishments of the product and relax in the soothing environment of the store. Materials such as quarry stone, bamboo and mahogany are used in tables and facades to reinforce the J. Jill brand image while ambient lighting from wall sconces and recessed lighting add warmth to create a comforting home-like atmosphere.

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