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Big ticket European retailer at WSA Show, Aug 1-4, 2006

20 Jun '06
4 min read

This year, the team will be hosting retail delegations from France and Italy at the WSA Show, assisting through one-on-one meetings in Europe prior to the show to identify business needs, sharing business trend information to facilitate doing business in the U.S. and providing on-site services to schedule show meetings in the most efficient manner.

“Having important international buyers at the show brings great value to many of our exhibitors, which is why we are identifying and individually recruiting them,” commented Diane Stone, chief operating officer of WSA. “The initiative we launched earlier this year to attract buyers from Europe is producing solid results."

"This show is an important business venue for these buyers because of the quality and breadth of exhibitors and brands and the convenience of doing business, often at the top executive level, in one place. This is an opportunity for both buyers and sellers that just doesn't happen anywhere else but WSA so many of the world's most important brands and retailers have selected our show to unveil the latest in fashion trends and kick off the buying season for spring and summer '07,” Stone continued.

Helen Bleazard, head of buying for women's, men's and children's footwear at New Look Retailers in the UK said, “I have been coming to the WSA Show for several years now. WSA provides a good atmosphere for doing business and we continue to attend to see who's got the right product. Theintrinsic fashion value of a product is more important than its name. In our business, we change about 60% of our assortment every six weeks so it is important for us to stay on top of the latest trends.”

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