Home / Knowledge / News / Fashion / Mehera Shaw Designs introduces True Femininity Collection

Mehera Shaw Designs introduces True Femininity Collection

Jun '05
The biggest, most important market in women's clothing today is the baby boomer generation. Women 35 years and older want and need clothes that are vibrant and fun while doing justice to their more experienced sensibilities and tastes as well as flattering real figures. At Mehera Shaw, style has always focused on the woman who knows herself, and is confident in her personal style.

Mehera Shaw, located in the Chapel Hill area of North Carolina, is a small design house owned and run by entrepreneurs and designers, Mark and Shari Keller. They create upscale, original designs in natural fibers such as cotton voile, and use artisan hand block prints to embellish their collections. They aim toward a sophisticated casual look that transition across work, social and family life.

Shari Keller, designer for Mehera Shaw comments: “Our clothes are very much for real women who lead real lives, and in that sense the expression, True Femininity sums up what we believe women's clothes should be about.”

Shari continues: “Our look has always been about True Femininity because I think women really want exactly that—to be truly feminine but on their own terms, in a way they are comfortable with. Style is very individual and it should be something that works for everyday. Our goal is to make beautiful clothes for real women. We use lots of color, different textures, and beautiful floral, hand blocked prints. “

“Our spring collection, in particular, has lots of feminine skirts in cotton voile. Voile has a beautiful drape; the skirts have just enough flair to be soft and romantic while still practical. I like to combine the skirts with lightweight twill jackets and floral print scarves. I also like to mix floral prints with solids for a full range of colors and artistic sensibilities, ” she added.

Must ReadView All

Pic: Shutterstock.com

Textiles | On 24th Jan 2022

World economy to lose $12.5 trn in output by 2024 due to COVID: IMF

The world economy will lose $12.5 trillion in output by 2024 due to...

Pic: Karin59 | Dreamstime.com

Textiles | On 24th Jan 2022

Investor confidence in Germany rises in Jan despite supply crunch

Investor confidence in Germany rose in January, say recent figures,...

Pic: Nikolay Antonov | Dreamstime.com

Textiles | On 24th Jan 2022

People's Bank of China cuts benchmark lending rates

China’s central bank has cut the benchmark lending rate of loan prime ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry with brand ethos

Textile Industry, Head honchos

Textile Industry
Head honchos

Occam's razor principle and purpose-driven innovations

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Rishav Bajoria & Subham Sengupta,

Rishav Bajoria & Subham Sengupta

Launched in October 2020, the Gumti app could not have come at a more...

G Tumbarello,

G Tumbarello

Lilly + Sid is an award-winning organic children's clothing company from...

Rajat Kapoor,

Rajat Kapoor

Seraphine is a British maternity brand providing affordable luxury fashion ...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Rocky Star, Label - Rocky Star

Rocky Star
Label - Rocky Star

<b>Rocky Star,</b> an Indian designer known for his inspiration from the...

Dahlia Razzrook, Label - Dahlia Razzook

Dahlia Razzrook
Label - Dahlia Razzook

London based designer, <b>Dahlia Razook</b> known for her luxury...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments


T.T. Limited
Sateri (Jiujiang) Fiber Co.,Ltd
Chico’ FAS
Landmark Group
IDH – The Sustainable Trade Initiative
Gloria Jeans
Green Fibre
Esprit Europe Services GmbH
Target Corporation (MN)
Seasalt Limited
Desigual - ABASIC, S.A.
Gokaldas Exports Limited
Lacoste (Wanchai)
John Varvatos
KAS Direct Sourcing
Aquarelle Clothing Limited
SHAHI Exports Pvt Ltd
Brandix Lanka Limited
Vianney Textil Hogar S.A. De C.V.
Grasim Industries Limited
Cat Tuong Real Estate Group Joint Stock Company
The LYCRA Company Singapore  Pte. Ltd
Sportmaster Ltd.
The Top Form Brassiere Manufacturing Company Limited
J ;& P Coats
G-Star Raw C.V.
Rosset ;& Cia Limited
Lululemon Athletica Inc
Gatsby Africa
H;&M Hennes ;& Mauritz (Far East) Ltd
Recron Polyester from Reliance Industries Limited
Maceton Limited
C;&A Sourcing International Ltd
International Textile Manufacturers Federation
Alix Partners
Groz-Beckert East Asia LLP
PVH Corporation
Restoque S.A.
Reiter India Private Limited
Page Industries Limited (Bangalore)
NITI Aayog
Chori Company Limited
Boardriders Asia Sourcing Limited
LC Waikiki
Varner AS Retail
Helly Hansen Far East Ltd
Tchibo GmbH
Tommy Hilfiger
Calvin Klein
Arvind Limited
OVS Hong Kong Sourcing Ltd.
Sportswear Company Spa
Alison Hayes Romania
Bluestem Global Sourcing Limited
Gap International Sourcing Limited
Hela Clothing Pvt Ltd
Sainsbury's Argos Asia Limited
Guess Europe Sagl,
Etam Group Strategy Hong Kong Limited
Under Armour Global Sourcing Ltd
Truetzschler India Private Limited
IKEA of Sweden AB
Aramark Uniform ;& Career Apparel, LLC
Huntsman (Singapore) Pte Ltd
Amazon China
Hirdaramani International Export Private Limited
Lisa S.P.A.
Tory Burch Hong Kong Ltd
Vardhman Textile Ltd
Phong Phu international JSC (PPJ)
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Lenzing Aktiengesellschaft
Rayonese Textile Inc., Division de Culp Inc.
Eastman Chemical Company
Midas Clothing Limited

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search