Interviews
Wrangler brings RIGGS WORKWEAR with premium quality
24 Jun '05
3 min read
US based leading jeans brand Wrangler that reengineered the workwear category again pushes the limits with the unveiling of a lifetime warranty on work jeans and pants and an expanded selection of products made from ripstop fabric. The RIGGS WORKWEAR by Wrangler line's latest developments reinforce the brand's commitment to creating superior quality apparel that lasts ... guaranteed.
The brand that brought innovations in workwear with features like DuPont CORDURA fabric-lined back pockets, a patented leather front pocket reinforcement, and durashield denim is so committed to the working man that this fall it will offer a product warranty on all RIGGS WORKWEAR by Wrangler jeans and pants.
The lifetime warranty protects against manufacturer defects in material and workmanship. Warranty details can be found on product packaging attached to all RIGGS WORKWEAR by Wrangler bottoms beginning in September 2005, and by visiting www.wrangler.com.
"The idea to call out the warranty was natural," said Victoria Kearns, marketing manager, Wrangler Specialty Apparel. "Hardworking men need clothing that goes beyond the accepted standards for toughness, comfort and dependability. We've always stood behind the quality of our products, but now we're putting that guarantee in writing."
Also new for fall 2005, the RIGGS WORKWEAR by Wrangler line expands its product offerings with ripstop, a fabric engineered specially for harsh working environments. This 100 percent cotton fabric provides toughness and protection in a medium (10 oz.) weight material--a feature exclusive to RIGGS WORKWEAR by Wrangler apparel--that's perfect for any weather.
The brand that brought innovations in workwear with features like DuPont CORDURA fabric-lined back pockets, a patented leather front pocket reinforcement, and durashield denim is so committed to the working man that this fall it will offer a product warranty on all RIGGS WORKWEAR by Wrangler jeans and pants.
The lifetime warranty protects against manufacturer defects in material and workmanship. Warranty details can be found on product packaging attached to all RIGGS WORKWEAR by Wrangler bottoms beginning in September 2005, and by visiting www.wrangler.com.
"The idea to call out the warranty was natural," said Victoria Kearns, marketing manager, Wrangler Specialty Apparel. "Hardworking men need clothing that goes beyond the accepted standards for toughness, comfort and dependability. We've always stood behind the quality of our products, but now we're putting that guarantee in writing."
Also new for fall 2005, the RIGGS WORKWEAR by Wrangler line expands its product offerings with ripstop, a fabric engineered specially for harsh working environments. This 100 percent cotton fabric provides toughness and protection in a medium (10 oz.) weight material--a feature exclusive to RIGGS WORKWEAR by Wrangler apparel--that's perfect for any weather.
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