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Competition forces foreign luxury brands to go overboard for promos

24
Jun '05
Brands, especially foreign ones, are making waves in Japan.

Japanese consumers literally revere foreign brands, as several foreign labels have realized price consideration turns out to be a major factor.

In order to bring in repeat clientele, both domestic and foreign labels have begun offering more reasonably priced products, discounts and more.

Be it Coach, Cole Haan, Nike, or Reebok, all foreign brands are vying for the competitive marketplace hoping to catch the right pulse of the Japanese consumer pulse.

Besides, overseas brands rope in famous personalities like David Beckham and other star icons who lend their faces to promote brands and products.


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