Home / Knowledge / News / Fashion / Kimberley Locke - new face for Lane Bryant's Seven7 Jeans

Kimberley Locke - new face for Lane Bryant's Seven7 Jeans

Jun '05
Kimberley Locke as New Spokeswoman for Designer Jeans Collection -Lane Bryant
Nation's largest women's plus-size specialty apparel retailer Lane Bryant is proud to announce that Kimberley Locke, "American Idol" Finalist and Curb recording artist, will be the new face behind the retailer's Seven7 designer jeans collection. Locke will appear in the new advertising and marketing campaign for the new Seven7 Jean Collection, featuring designer styles and fit for plus-size women sizes 14-28 launching in Lane Bryant stores July 11th.

Customers will recognize Kimberley Locke as the talented and soulful vocalist from season two of FOX's "American Idol".

Following "American Idol", Kimberley signed with Curb Records and released her debut album, One Love, in May 2004. Her first single from that album, 8th World Wonder, debuted at number one on Billboard's Hot 100 Singles Sales list.

"Being in the public eye gives me the opportunity to show people that women who are just like me, who are curvy, voluptuous, and have full figures can be beautiful, too," says Locke.

Lane Bryant, known for designing figure-flattering jeans for plus-size women, has created the Seven7 jeans with special details such as whiskering, rhinestone embellishments and embroidered pockets. Each pair is beaten and faded by hand to create an authentic vintage look. Darker colors and a stretch fabric that retains its shape make this jean both stylish and comfortable.

Available in an assortment of washes including Ink, Pacific and Thunder, Seven7) jeans can be worn with a casual top for an afternoon shopping trip or dressed up for a night out on the town. Customers will find a variety of styles and washes in prices ranging from $79.50 to $99.50.

Must ReadView All

Pic: Shutterstock

Textiles | On 27th Feb 2020

Australia willing to consider FTA with India on RCEP lines

Australia is willing to consider a bilateral free trade agreement...

Pic: Shutterstock

Apparel/Garments | On 27th Feb 2020

Hun Sen asks PRC garment investors not to leave Cambodia

Prime Minister Hun Sen recently again told Chinese garment sector...

Pic: B.Zhou / Shutterstock.com

Retail | On 27th Feb 2020

Retail brands restrict China operations amid COVID-19

The outbreak of COVID-19 is disrupting business dynamics in China....

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Denimsandjeans India 2018

Representatives, Textile & apparel industry

Textile & apparel industry

GST is a complicated and lengthy process

Textile industry, Head honchos

Textile industry
Head honchos

Quality should be the #1 priority

Francesco Gozio,

Francesco Gozio

Italian company Marzoli is a leading manufacturer of the complete line of...

Shyam Gupta & Ravi Gupta,

Shyam Gupta & Ravi Gupta

Based out of South Delhi, Gargee Designer's provides bespoke formal and...

Oliver Schmitz,

Oliver Schmitz

Germany-based Gmöhling is a leading manufacturer of aluminium containers...

Frank Heislitz, Freudenberg

Frank Heislitz

Freudenberg Performance Materials is a leading global manufacturer of...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Pranav Mishra, Huemn

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Robert Brunner, Devereux

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search