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NPD announces bright future to buy beauty products by internet

Jul '05
Global sales & marketing information provider The NPD Group announced the total US beauty market continues to grow. Not only have sales increased, but shopping options have increased as well.

According to NPD Group's latest report, Emerging Channels: Beauty Care Products on the Internet, women spend an average of $83 per year on beauty products through the Internet. The study finds women increased their spending on beauty over the Web by 38 percent in the past year, more than any other channel of distribution.

The future is to be bright for beauty product shopping over the Internet. One in five women told NPD they intend to spend more over the Internet for beauty products over the next year than they did in the past, making it the number one ranked channel for future purchases.

“What may be even more surprising to many manufacturers and retailers is that the Internet has already surpassed some of the more traditional channels for beauty products in terms of future purchase intent, such as fine department stores, kiosks at malls and phone or mail order channels,” said Timra Carlson, NPD Beauty.

Top Five Reasons Women Will Buy More Beauty Products over the Web
Easier to shop there : 69%
More products I like : 56%
Will purchase more beauty products in general : 26%
Quality of products have increased : 22%
Quality of services has increased : 20%

According to the report, seven out of ten women will shop on the Internet because it's easy to use. Availability of product follows second with 56 percent of women saying there are “more products I like.”

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