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NPD announces bright future to buy beauty products by internet
01 Jul '05
3 min read
Quality and cost issues are also among the reasons why women intend to purchase more beauty products over the Web. Nearly one-quarter (22%) of consumers think that the “quality of products have increased” and 20 percent say that the “quality of services increased.”
“The Internet continues to gain prominence as an important player among the various distribution channels available to beauty consumers. The most telling indication of the Web's growth and influence in the beauty category is the breadth of products available – everything from hair care to foot care, with products for every part of the body in-between,” said Carlson.
The survey was administered between March 28 and April 6 to a nationally representative sample of about 6,860 females age 18-64 selected from the NPD Online Panel who reported shopping for a beauty care product in the past 12 months.
US based NPD Beauty is a division of the NPD Group, which introduced the first retail point-of-sale tracking service for beauty in the U.S. department stores in 1996. Since then, the Beauty division has developed a line of products and services to address the needs of the growing fragrance, color cosmetics and skincare industries. This includes shade level detail in makeup, weekly data in fragrances, scent and concept testing and ad-hoc and in-depth consumer reports on issues that impact the clients' bottom line.
“The Internet continues to gain prominence as an important player among the various distribution channels available to beauty consumers. The most telling indication of the Web's growth and influence in the beauty category is the breadth of products available – everything from hair care to foot care, with products for every part of the body in-between,” said Carlson.
The survey was administered between March 28 and April 6 to a nationally representative sample of about 6,860 females age 18-64 selected from the NPD Online Panel who reported shopping for a beauty care product in the past 12 months.
US based NPD Beauty is a division of the NPD Group, which introduced the first retail point-of-sale tracking service for beauty in the U.S. department stores in 1996. Since then, the Beauty division has developed a line of products and services to address the needs of the growing fragrance, color cosmetics and skincare industries. This includes shade level detail in makeup, weekly data in fragrances, scent and concept testing and ad-hoc and in-depth consumer reports on issues that impact the clients' bottom line.
The NPD Group
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