Home / Knowledge / News / Fashion / Budding tennis star Sania to shine in Lotto's ad campaign

Budding tennis star Sania to shine in Lotto's ad campaign

09
Jul '05
Promising tennis star Sania Mirza, who propelled India's position at international level will sign an agreement with Italian sports goods major Lotto.

Sierra Industrial Enterprises, a premier retailer of Lotto and Disney shoes in India is already in talks with the teen tennis sensation.

Lotto hopes to encash Sania's fast emerging position on the International tennis apart from her growing popularity in India.

Delhi based ad agency Rediffusion DYR has been roped in for conducting the PR campaign.

Santosh Sood, COO, Rediffusion informed Lotto will maintain interests in both - sports and style fields. Despite Lotto being present as a brand in the country for long, has suffered from a serious visibility problem. But now, all that is in for a change, according to Sood.

Sania Mirza would feature in the adverts, print and billboards – in both, sports gear and casuals, as few women play tennis in India. Here, sports shoes make a fashion statement rather than a necessity for playing the game in India.

A Rs 3.5 crore ad spend has been earmarked for the Lotto campaign. TV campaign will be chalked out by Rediffusion at a later stage. However, financial details remain unavailable about Sania's deal with Lotto.


Must ReadView All

Pic: Shutterstock

Textiles | On 12th Apr 2021

Singapore becomes first RCEP participating country to ratify agreement

Singapore has ratified the Regional Comprehensive Economic...

Pic: Shutterstock

Textiles | On 12th Apr 2021

World economy stumbling towards two-track recovery: Report

The world economy is facing sharply divergent growth prospects across ...

Pic: Shutterstock

Textiles | On 12th Apr 2021

2021 to be critical for European textiles and clothing sector: Euratex

2021 will be a critical year for the European textile and clothing...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Strike a balance between handmade in India and 'Make in India'

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchains will be in heavy use by early adopters by 2025

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Anurag Mohota,

Anurag Mohota

Located in the heart of cotton growing belt of India, Gimatex is a...

David Guiho,

David Guiho

Headquartered in Apt, South of France, Delta Plus designs, manufactures...

Harleen Kaur,

Harleen Kaur

Established in 2017 and headquartered New York, the label Harleen Kaur...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Shlomzion Chen, Seevix

Shlomzion Chen
Seevix

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha & Jigar blends India's unique handcrafts...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search