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Global cosmetic & toiletries market reached at $150bn in 2004 by Kline & Co
11 Jul '05
4 min read
“New formulas usually carry a high price tag, and consumers are willing to pay more for higher-performance products where they see added value.”
In addition to covering sales by product category, each country-specific volume of Kline's study analyzes the market share of leading multinational companies as well as regional cosmetics and toiletries marketers.
“More companies are starting to look outside the mature markets in North America, Europe, and Japan for growth opportunities,” says Susan Babinsky, senior vice president and head of Kline's Consumer Products consulting practice.
“They're now extending their major brands to the developing markets, introducing regional varieties, or acquiring existing regional brands.”
GLOBAL COSMETICS & TOILETRIES 2004 presents sales data in 21 separate volumes and more than 400 product category profiles, including sales value by product type and brand, retail outlet distribution, and five-year forecasts.
The study is based on data collected from approximately 1,000 interviews with cosmetic and toiletry marketers, distributors, and retailers, as well as government agencies and trade organizations.
Kline & Company is an international business consulting and market research firm, established in 1959. It is serving clients worldwide in the consumer products, specialty chemicals, life sciences, and energy industries. They began as specialists in the chemical field and have evolved over the last forty years to provide consulting services across the full value chain. Companies benefit from the range of our industry expertise, which extends through raw materials to finished goods, as well as the experience of our 150 professionals.
In addition to covering sales by product category, each country-specific volume of Kline's study analyzes the market share of leading multinational companies as well as regional cosmetics and toiletries marketers.
“More companies are starting to look outside the mature markets in North America, Europe, and Japan for growth opportunities,” says Susan Babinsky, senior vice president and head of Kline's Consumer Products consulting practice.
“They're now extending their major brands to the developing markets, introducing regional varieties, or acquiring existing regional brands.”
GLOBAL COSMETICS & TOILETRIES 2004 presents sales data in 21 separate volumes and more than 400 product category profiles, including sales value by product type and brand, retail outlet distribution, and five-year forecasts.
The study is based on data collected from approximately 1,000 interviews with cosmetic and toiletry marketers, distributors, and retailers, as well as government agencies and trade organizations.
Kline & Company is an international business consulting and market research firm, established in 1959. It is serving clients worldwide in the consumer products, specialty chemicals, life sciences, and energy industries. They began as specialists in the chemical field and have evolved over the last forty years to provide consulting services across the full value chain. Companies benefit from the range of our industry expertise, which extends through raw materials to finished goods, as well as the experience of our 150 professionals.
Kline & Company
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