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Superstar Hilary Duff to launch Candie's junior brand at Kohl's

12
Jul '05
Hilary Duff
A beautiful superstar Hilary has Candie's brand, Kohl's and teen superstar Hilary Duff today announced a multi-media partnership for the launch of Candie's(R) junior brand exclusively at Kohl's 670 department stores nationwide and on www.kohls.com this fall.

The first facet of the partnership is a fast paced, music driven commercial starring Hilary to debut on July 18th on national networks. The soundtrack for the commercial is Hilary's new single, "Wake-Up", which was written by Joel and Benji Madden of the band Good Charlotte.

The concept behind the television commercial is a mysterious shopper pulls up to a Kohl's store, jumps out of her limo in baggy sweats and then runs into the store in search of the perfect outfit.

After a frantic shopping spree, in a late reveal, you see gorgeous, sexy and glamorous Hilary Duff exiting the store outfitted head to toe in Candie's products as her bodyguards can barely manage to carry all of her Candie's purchases.

Hilary said, "I am so excited about the Candie's campaign, I just love the way the TV spot came out and I can't wait to show all my fans and friends the new commercial and print ads."

To launch the campaign, Candie's and Kohl's are hosting a party this evening at the Hotel Roosevelt in Hollywood, CA. Hilary will debut her new Candie's commercial to her fans on the opening night of her summer arena tour "Still Most Wanted" at the Greek Theater in Los Angeles on July 12 and the spot will continue to air at all venues throughout her tour.


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