Superstar Hilary Duff to launch Candie's junior brand at Kohl's

12 Jul '05

4 min read

Kohl's will support the campaign with a major online initiative. In addition, from July 19-August 5, 2005 on www.kohls.com consumers can enter a sweepstakes where 10 lucky grand prize winners will get the chance to bring three friends each to NYC to see Hilary in concert and meet her backstage.

Kohl's in-store promotions include "Candies BTS sweepstakes" from July 28-August 27, 2005, a scratch and win game consumer scratches window to reveal winning prize message. One lucky winner will win a customized Candie's pink VW Beetle Convertible.

Candie's and Kohl's will also support Hilary's new album by including album information in all broadcasts of the commercial to include Hilary's name, name of the song and the album featuring the song.

Lastly, Kohl's will support Hilary's new album and tour on the front cover of their national circulars featuring an album mini, album name and tour information. The campaign, album and tour will also be supported through Kohl's in-store signage, collateral, direct mail and featured on kohls.com and candies.com.

Hilary was recently named one of People Magazine's 50 most beautiful people and Teen People Magazine's hottest stars under 25. Hilary recently reprised her starring role in "Cheaper by the Dozen 2" and filmed a new movie, "Material Girls" co-starring her sister, Haylie.

Iconix Brand Group Inc is in the business of licensing the CANDIE'S(R), BONGO(R) and BADGLEY MISCHKA(R) trademarks on a variety of footwear, apparel and fashion products. Through its wholly owned subsidiary, Brightstar Footwear Inc, the Company also arranges for the manufacture of footwear products for mass market and discount retailers under the private label brand of the retailer.

Menomonee based Kohl's Corporatio is a family-focused, value-oriented specialty department store offering moderately priced national, exclusive and private brand apparel, shoes, accessories and home products in an exciting shopping environment. Kohl's operates 670 stores in 40 states.

Iconix Brand Group Inc

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