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American Idol Carrie Underwood signs deal with Sketcher

Jul '05
American Idol
Global leader in footwear SKECHERS USA Inc announced it has signed American Idol winner and rising star Carrie Underwood to a global endorsement agreement. After successfully partnering with music sensations Britney Spears and Christina Aguilera from early fame through the height of their careers, SKECHERS has now chosen Underwood to carry the torch.

Underwood became the new American Idol after more than 500 million votes were cast during the season, which had more than 30 million viewers in the U.S. alone, and was shown in numerous countries around the world. With her recording career off to a fast start with a No. 1 single, the Company believes that Underwood is also going to be a global superstar with lasting power.

"Being a part of SKECHERS is exciting. It is such a hip company with a great attitude and image," said Carrie Underwood, whose first single "Inside Your Heaven" broke Billboard chart history as the first country music artist to debut at No. 1 on the Hot 100 Chart. "I've been wearing SKECHERS for years, so for me this is a really great project. I can proudly endorse SKECHERS -- and happily add more pairs to my closet!"

With exclusive worldwide rights to advertise footwear using Underwood's image through December 2006, SKECHERS will feature the 22-year-old singer in SKECHERS sport and fusion styles in several scenes that reflect her interests. Launching in Fall '05, the campaign will coincide with the "American Idols Live! Tour 2005" and the debut of her country album, which is set to release in November on 19 Recordings/Arista.

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