Hublot launches 'BIG BANG'

14 Jul '05
3 min read

"Big Bang" is a fated name for a watch whose powerful statement glorifies the ultimate watchmaking brand with the singular and timeless design: HUBLOT.

In 1980, Hublot unexpectedly teamed gold with rubber to give birth to a unique timepiece.

Twenty-five years later, the brand has reinterpreted its very DNA with a fresh exploration of its guiding principles: The novel fusion of materials such as gold and ceramic, Kevlar and rose gold, tantalum or rubber – and the fusion of movements combining the Tradition of Swiss Horology with the Visionary Art of 21st century Watchmaking.

"Big Bang" is the first watch to feature lateral recognition. The sides of the "Big Bang" make it stand apart from other timekeepers due to two aspects.

Firstly, the amazing natural black rubber Hublot strap that has symbolised the brand ever since its creation appears to pass directly through the body of the watch due to the clever addition of a Kevlar insert, and secondly, the multi-layered construction of its case that allows a play on materials.

"Big Bang" is the quintessential key to the new Hublot Fusion concept. A "Big Bang" of grandiose proportions conceals the Hublot's timeless sportiness and elegance so worthy of admiration. The case has been enlarged to 44.5 mm, the angles are sharper and the play of superimposed layers around the lugs rests on the brand's 4 mainstays: Swiss Watch making Tradition, the Visionary Art of Watch making, the Fusion of materials and state-of-the-art technology, and Aesthetic innovation.

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TEXVALLEY MARKET LIMITED
TESTEX AG, Swiss Textile Testing Institute
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