Home / Knowledge / News / Fashion / Satish Gokhale's Soulmates - disposable footwear wins Business Week-IDEA Award

Satish Gokhale's Soulmates - disposable footwear wins Business Week-IDEA Award

Jul '05
Imagine a designer of industrial machines and electronic products coming up with an idea and making disposable footwear called Soulmates, from pulp!

That's Satish Gokhale, Director of Pune-based Design Directions, for you.

Satish's company recently won a Business Week-IDEA award for Solemates.

Made from recycled newsprint and other non-laminated paper pulp, Solemates is an eco-friendly and biodegradable product made from natural colours without bleaching agents and chemicals.

They do not get dirty or sweaty unlike rubber or plastic slippers that one often feels uncomfortable with, during summers.

Three years research bore fruits and Soulmates took shape, turning out lightweight with good anti-skid grip when one walks on marble or ceramic tiles that are in vogue.

Having properties of flexing while walking as well, the product can be used one time only and does not last for two to three days. Wet floor are a strict no-no for Soulmate.

Priced at about Rs 12 to Rs 15, Soulmates have been in demand as Gokhale's phones have not stopped ringing with enquires pour in from all over the world.

Some of the prestigious awards won by Design Directions:
* Good Industrial Design Award 1994 for design of Carding Machine for Loyal Engineering Ltd. Award Instituted by Designer's Guild of India c/o. Indian Institute of Sciences, Bangalore.
* The Ergonomic Comfort Chair designed by Satish Gokhale has won the Silver Award in the One piece Furniture category in the AMBIENCE LIFESTYLE AWARDS 2001, instituted by Indian Express.
* Electronica Machine Tools Ltd. received the 'MACHINIST' Award at IMTEX'98 based on the products designed by Design Directions.

Must ReadView All

Pic: Shutterstock

Textiles | On 26th Feb 2020

UK risks losing up to 14% of exports to EU if no deal: UN

Non-tariff measures could cause major fractures in post-exit UK-EU...

Pic: Shutterstock

Textiles | On 26th Feb 2020

Turkey's textile industry employs 1.67 mn: minister

Turkey's textile and garment industry currently employs around 1.67...


Textiles | On 26th Feb 2020

Barbados unveils one-stop investment guide

As Barbados prepares to host the 15th quadrennial conference of the...

Interviews View All

Dinaz Madhukar, DLF Emporio and DLF Promenade

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Ajay Ghariwala, Luthra Group

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Textile industry, Head honchos

Textile industry
Head honchos

It is a well-calibrated budget

Rushiraj Mulani,

Rushiraj Mulani

The Shradhdha Group of companies was established in 2010 and is based out...

Harssh Chheda,

Harssh Chheda

Mumbai-based Corporate Collars provides bespoke tailoring services for...

Jos Notermans,

Jos Notermans

SPGPrints is a global provider of integrated solutions for rotary screen...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search