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Neil Lane to design De Beers signature collection

Jul '05
Famous jewelry designer Neil Lane will design a signature collection of diamond jewelry for De Beers.

Media favorite, Neil Lane's jewelry has always adorned celebrities and made it to top events known for fashion, style, and jewelry designs.

Lane is an avid collector of jewelry.

Guy Leymarie, CEO of De Beers LV says: "His passion for jewelry design was obvious from the first time we met."

"Raphaele Canot, Artistic Director of De Beers, and I are delighted to have the opportunity to work with such an influential designer and ambassador to launch the Neil Lane Hollywood Collection at the opening of the Rodeo Drive store in Beverly Hills in November of this year," adds Leymarie.

Neil Lane said, "I am very excited to be associated with such a prestigious name and to bring a new dimension to the De Beers collections."

"We are very pleased to forge this alliance," says Alyce Alston, CEO of De Beers LV USA.

"Neil has a fabulous eye for elegance and style and his influence goes beyond jewelry to encompass an entire look. Adding his collection to our unique retail experience will help us fulfill our mission to be known as the diamond destination among luxury jewelry retailers."

De Beers has interests spanning from mining, sourcing, selling cut-diamonds and diamond jewellery exclusively available from their De Beers boutiques around the world.

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