Interviews
Brazilian footwear industry upbeat on Francal
19 Jul '05
3 min read
"Abest's goal is promotion abroad of Brazilian fashion's extremely original design," he stated. "'Brazilianity' is at an all-time high in the world, so we have to bet on these special opportunities to show we have different and high quality materials," he declared.
According to Medeiros, the goal is to bring the average price of a pair of exported Brazilian shoes up to between US$ 20 and US$ 25. "That way, we can reach a higher volume of people with buying potential, but who seek design with differential aspects," he said.
Arabs are considered potential buyers
Countries like Jordan, the Emirates and Lebanon are, according to the designer, potential Brazilian fashion (clothes, shoes and accessories) purchasers. In December 2003, Medeiros was in Dubai, where he participated in the Brazilian Week, representing Abest.
"The Dubai fair produced many interesting contacts. In fact, in São Paulo Fashion Week's last edition, I was visited by two Arab storeowners - one from Dubai and the other from Beirut. The one from Beirut was actually interested in importing and distributing Brazilian fashion brands," he affirmed.
Regarding Francal, the designer could not be more optimistic.
"An important fair like this one, the largest in Latin America, will surely strengthen ties and approximate new clients."
The fair will take up the 42,000 square meters available at the Anhembi expo pavilion in São Paulo. The event will feature over 800 exhibitors and expectations are that 48,000 sector professionals will visit, of which around 2,000 are international buyers from different parts of the world.
According to Medeiros, the goal is to bring the average price of a pair of exported Brazilian shoes up to between US$ 20 and US$ 25. "That way, we can reach a higher volume of people with buying potential, but who seek design with differential aspects," he said.
Arabs are considered potential buyers
Countries like Jordan, the Emirates and Lebanon are, according to the designer, potential Brazilian fashion (clothes, shoes and accessories) purchasers. In December 2003, Medeiros was in Dubai, where he participated in the Brazilian Week, representing Abest.
"The Dubai fair produced many interesting contacts. In fact, in São Paulo Fashion Week's last edition, I was visited by two Arab storeowners - one from Dubai and the other from Beirut. The one from Beirut was actually interested in importing and distributing Brazilian fashion brands," he affirmed.
Regarding Francal, the designer could not be more optimistic.
"An important fair like this one, the largest in Latin America, will surely strengthen ties and approximate new clients."
The fair will take up the 42,000 square meters available at the Anhembi expo pavilion in São Paulo. The event will feature over 800 exhibitors and expectations are that 48,000 sector professionals will visit, of which around 2,000 are international buyers from different parts of the world.
Arab Brazilian Chamber of Commerce
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