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Anti-cool Pepe Jeans London, dedicated to GenY

20 Jul '05
4 min read

Women will find t- shirts in antique colours blended with neuron colours to bring in the realism with modernism. Believe in coral and yellow with unique peacock prints , navy mélange with brick red mellon, dusty blue paris in ribbed cotton, lime with girl print creates fantasi, and love is it in graffiti are the ultimate Anti-Cool styles you could choose from.

Sport denims in unconventional colours like red, peach, bay blue, pink etc. Daring, stylish and vibrant: these colours are definitely over the edge. Washes are eccentric and peculiar. Check denim capries and skirts that challenge and revolutionize all the laws for generation Y.

That not all, check out the Anti-Cool accessories that compliment your self style. The Anti-Cool accessories include caps, bags, wallets, belts and even socks; proclaiming what your soul is.

Get what you want, be anti-cool and comfy, be futuristic and modern, be Pepe 'Anti-Cool'. Go celebrate!

The collection is available Pepe Jeans exclusive outlets, Shoppers Stop, Lifestyle, Pantaloons, Globus, Piramyd ,Vama and other leading stores.

Pepe Jeans London was established in the chic Portobello Road area of London in 1973. From its origins as a tiny market stall to more than half a US $billion dollar denim and casual wear brand, Pepe has transformed itself to one of the fastest growing jeanswear labels in Europe. The brand today has presence in more than 80 countries across the world.

Pepe Jeans was launched in India in 1989. The brand is currently the leading player in the premium jeans and casual wear segment, enjoying a market share of more than 25%. Pepe Jeans merchandise is available through 35 stand-alone stores across the country, 50 plus large format store locations, and 1000 multibrand premium outlets.

Pepe Jeans emerged as an award winner for the “Best Women's Wear Jeans Brand” at the First Inside Fashion Brands Awards. The brand was also awarded the “Best Denim Brand” at the Shopper's Stop Pinnacle Awards 2004 for consistent outstanding performance. Most recently, Pepe Jeans won the 'Lycra Most Innovative Brand of the Year' award at Images Fashion Awards 2005.

Pepe Jeans London Clothing (I) Ltd

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