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Coquette intimates in high demand

21 Jul '05
4 min read

"The Coquette name has expanded so quickly that we are busier now than we've ever been. In fact in-house orders for our new Darque range have well exceeded last year's sales total and the collection was just launched in April. We intend to continue growing to meet this demand and ask our customers to be patient when ordering. The quality of our lingerie demands that we take time in manufacturing each and every garment. We want to ensure that every single Coquette order, big or small, goes out with the same high quality craftsmanship and attention to detail."

The company expected heightened interest in the Coquette brand for 2005 with its new product introductions and new leadership. Paige and Marcus Horea, who both joined the Coquette team in October 2004 as Vice President of Sales and Vice President of Marketing, brought with them a fresh vision for Coquette. Both have worked aggressively to push Coquette forward in the areas of Sales and Marketing and it has certainly paid off.

The company also relocated to a new facility earlier this year to move all operations together on one floor in order to meet their ever-expanding customer base. "We anticipated this growth for 2005," said Peter Horea. "Our new location has provided a solid operational foundation and we've been able to meet the growing demand for Coquette merchandise in this new space."

Coquette expects to be even busier in the coming months with the launch of the Penthouse Lingerie byCoquette collection at the International Lingerie Show in Las Vegas. Coquette's Masquerade collection is also currently in high demand as ordering for Halloween increases and they will also add new Holiday/Valentine's and ZAKK collections to their offerings in the next few weeks. Again, for those ordering Coquette merchandise, please do so as early as possible to guarantee your shipment as the Coquette brand continues to be in such high demand.

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