Home / Knowledge / News / Fashion / Indian fashion goes for ethnic theme this season

Indian fashion goes for ethnic theme this season

Jan '07
Designers these days emphasis on traditional designs and celebs like actor Arbaaz Khan too prefers a well cut sherwani with churidar and flowing dupattas on formal occasions to flaunt them. Designer Ritu Kumar advises to look more Indian through proper choice of clothes.


Zardosi, buta-butis, sequins, cutwork, mirrorwork, patchwork, pearl-work and kundan embellishment to enhance the look of sarees.

“Soft-flowing, lycrabased, sheer fabrics go with the season,” says designer Shaina NC. Emphasising on a 'sensuous look', she adds, “The vogue for well-cut blouses, low-cut backs, short sleeves or sleeveless styling continues.” In summer georgettes, crepes and mulmul work well.

Ritu Kumar roots for ladies to always go for sarees on formal evenings. “No matter, what the drape, a saree is always elegant, graceful and youthful. It's the most stylish dress,” she adds.


Abu Jani, Sandeep Khosla, Manish Arora and Malini Ramani prefers long skirts this season to go for the ethnic look.

“Multi coloured panel skirts need a simple choli to be transformed into a lehenga,” says Manish Arora. Embellished tops and even Bandhani prints are a rage now.


The finest khadi originating from India is displayed at Harrods, Sak's Fifth Avenue and the couture ramps of New York, Milan and Paris. Abu Jani and Sandeep Khosla have embellished Khadi with badla and gota work and observe that “Since it drapes well, Khadi suits ethnic wear whether it's kurtas for men or kurtis for women. The natural colour of Khadi is beige, so it suits all skin tones and has very elegant understated look.”

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

It will take some time for the people to change their buying choices

Textile industry, Head honchos

Textile industry
Head honchos

Athleisure is the current buzzword in fashion

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Puneet Jain & Yatin Jain,

Puneet Jain & Yatin Jain

Odhni is an indutva or ethnicwear brand started in 1999 by the Jain...

Ken Butts,

Ken Butts

The mission of Swiss company Datacolor is to empower its customers to make ...

Boban Charly,

Boban Charly

Bierrebi designs and manufactures automatic machines that cut fabric into...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search