Interviews
PUMA announces string of new ventures
27 Jul '05
4 min read
PUMA & Starlike JV
The Sportlifestyle company PUMA AG and the Taiwanese company Starlike Inc announce that they have agreed in principle to form a joint venture as of January 2006, in which PUMA will become the majority shareholder.
Starlike has very valuable experience and infrastructure in the Taiwanese market. This planned joint venture will enable PUMA to continue to enhance its position as a highly desirable Sportlifestyle brand in the 4th largest market in Asia.
Jochen Zeitz, CEO and Chairman of PUMA AG: “Starlike has been very successful in delivering strong growth over the past few years while substantially increasing PUMA's desirability and establishing us as a top 3 player in the market. With this mutually beneficial joint venture we will build on this strong position to further maximize the PUMA brand potential.”
Michael Lin, Chairman of Starlike: “Starlike is excited to start the new partnership with PUMA. With PUMA's global strength and Starlike's dynamic performance, company believe the combination will lead to a great triumph in the future.
PUMA endeavors not only to be the most desirable Sportlifestyle brand, but also to be the first truly virtual sports company.
Company will achieve their goals by continuing to do what they have always done – harnessing their resources and experiences to provide their consumers with innovative products that successfully fuse the creative influences from the world ofsport, lifestyle and fashion.
The Sportlifestyle company PUMA AG and the Taiwanese company Starlike Inc announce that they have agreed in principle to form a joint venture as of January 2006, in which PUMA will become the majority shareholder.
Starlike has very valuable experience and infrastructure in the Taiwanese market. This planned joint venture will enable PUMA to continue to enhance its position as a highly desirable Sportlifestyle brand in the 4th largest market in Asia.
Jochen Zeitz, CEO and Chairman of PUMA AG: “Starlike has been very successful in delivering strong growth over the past few years while substantially increasing PUMA's desirability and establishing us as a top 3 player in the market. With this mutually beneficial joint venture we will build on this strong position to further maximize the PUMA brand potential.”
Michael Lin, Chairman of Starlike: “Starlike is excited to start the new partnership with PUMA. With PUMA's global strength and Starlike's dynamic performance, company believe the combination will lead to a great triumph in the future.
PUMA endeavors not only to be the most desirable Sportlifestyle brand, but also to be the first truly virtual sports company.
Company will achieve their goals by continuing to do what they have always done – harnessing their resources and experiences to provide their consumers with innovative products that successfully fuse the creative influences from the world ofsport, lifestyle and fashion.
PUMA
Popular News
Leave your Comments
Andreas Rass
ZIMMER AUSTRIA | Digital Printing Systems
Christian Guinet
French Textile Equipment Manufacturers’ Association (UCMTF)
Aleksandre Akhalkatsishvili
Label - Aleksandre Akhalkatsishvili
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
