"Since its launch Shade Clothing has really proven the concept of clothing that is both hip and modest," said Rippy. "They're ready to use this validation and the company's success to take Shade Clothing to the next level."
In that spirit, Shade Clothing recently relocated to a large warehouse in American Fork, Utah, after outgrowing its previous location. Additionally, it has expanded into four new Utah retail outlets: Whimsy, Once Upon a Shelf, Frolics and Christensen's (three locations).
Previously Shade Clothing's retail locations included Lolabella and three JMR stores. The company also intends to increase its cadre of home party sales representatives and extend the reach of this innovative sales method beyond the western United States.
'Shade shirts are the best thing that has happened to my wardrobe,' “told to Rippy by customer. "Company view this as a mandate to take Shade Clothing a step further. The company is on track to complete many exciting projects over the next few months -- new products, new colors and new deals with retail stores. They're looking forward to giving women more hip, modest clothing options in more places than ever before."
Shade Clothing will celebrate its first anniversary in September, coinciding with the launch of the company's fall colors. It recently introduced new summer colors, including "sunny yellow," "sky blue" and "grass green."