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Sears launches private denim brand 'Nevada
05 Aug '05
3 min read
"By the looks of things, the designer denim trend is not slowing down," says Annie Helegda. "What makes jeans such an attractive option to today's consumer is that they can be worn anywhere. It's not unusual for people to wear their jeans to the office or out for a night on the town. They dress them up or dress them down according to the look or mood they want to achieve."
Sears hopes that with the latest expansion, 'Nevada' premium denim jeans can become a popular jean among jean aficionados.
Online home appliances retailer Sears, where more Canadians spend more of their fashion dollars than anywhere else in Canada, currently has 122 full-line department stores, 49 Sears Home stores, over 2,200 catalogue merchandise pick-up locations, 152 dealer stores, 13 outlet stores, 50 floor covering centres, 5 Mattress and Appliance stores, 2 Coverings stores, 113 Sears Travel offices and a nationwide home maintenance, repair, and installation network.
Sears hopes that with the latest expansion, 'Nevada' premium denim jeans can become a popular jean among jean aficionados.
Online home appliances retailer Sears, where more Canadians spend more of their fashion dollars than anywhere else in Canada, currently has 122 full-line department stores, 49 Sears Home stores, over 2,200 catalogue merchandise pick-up locations, 152 dealer stores, 13 outlet stores, 50 floor covering centres, 5 Mattress and Appliance stores, 2 Coverings stores, 113 Sears Travel offices and a nationwide home maintenance, repair, and installation network.
Sears Inc
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