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SKECHERS develops Kitson-branded footwear line

Aug '05
Trend-setting footwear leader SKECHERS USA Inc announced it is mounting Kitson-branded footwear for the ultra-trendy Los Angeles boutique that has been called "the place to be for fashionable stars."

Launching in Fall 2005 with a women's and girl's sneaker that proudly displays the Kitson name in a multitude of fabrics, the line will be available first at the trendy shopping spot frequented by Paris and Nicky Hilton, Lindsay Lohan and Nicole Ritchie, among others, and then at select department stores and third-party specialty retailers around the world.

"Kitson is synonymous with hip; and it's on fire. The consumers' fascination with the lives of young Hollywood made Kitson quickly become a lifestyle brand," began Michael Greenberg, president of SKECHERS. "The store caters to its celebrated clientele by offering only the hottest - or what will be the hottest -- lines; they think the Kitson footwear is going to be embraced by the influencers and the aspirational."

"In merchandising Kitson, they look for design, quality and above all, a cool factor - be it Nicky's (Hilton) Chick and Gwen's (Stefani) L.A.M.B. lines or run of Kitson-message T-shirts," stated Fraser Ross, owner of Kitson. "I'm thrilled thye are going to have an ongoing line of Kitson footwear to complement amazing offering ... and I think SKECHERS' proven success over a decade and its reputation in the business makes the Company the ideal partner."

Under the global agreement with Kitson, the Company will offer a multitude of styles under various price points. This agreement marks the Company's first deal for a licensed footwear line under the name of a boutique, though it has experience designing, marketing and distributing fashion footwear under six uniquely branded names.

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