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Sports optics expert Bushnell to buy our Michaels of Oregon

08
Aug '05
Overland Park based sunglasses producer Bushnell Performance Optics Inc announced it has entered into an agreement to acquire Michaels of Oregon Co, a leading manufacturer of outdoor, hunting, and shooting accessories. This acquisition broadens the Bushnell product offering in the outdoor market with the addition of the Uncle Mike's, Hoppe's, Butler Creek, Stoney Point, Uncle Mike's Law Enforcement and Blackwater Gear brands.

"Michaels is a market leader within the hunting, shooting, and law enforcement product categories and we are excited about how these product lines will complement the Bushnell current offering of premium sports optics products," said Joe Messner, President and CEO of Bushnell Performance Optics.

"This should be a seamless transition and we do not expect any disruption to the service both companies provide their customers," added Messner. "The similar culture of these two companies, along with their leadership positions in the marketplace, make for a perfect match," said Dennis Pixton, President and CEO of Michaels of Oregon.

Bushnell is a privately held company funded by Wind Point Partners, a private equity investment firm. This acquisition is the fifth in the past five years for Bushnell. The Bolle and Serengeti premium eyewear brands were acquired in 2001, along with Moonlight night vision products. The Tasco sports optics brand was added in 2002.

"The addition of Outdoor Accessories to the existing Bushnell product platforms of Sports Optics, Outdoor Technology and Premium Eyewear broadens the scope of our company and allows us to better serve more of our customers' needs," said Messner. "With the acquisition of Michaels, Bushnell will introduce a new corporate name, 'Bushnell Outdoor Products.'"


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