AOL's Online Fashion Show features Back-to-School looks

09 Aug '05

4 min read

"This is a premier event for inStore.com and the Web. For the first time, we're incorporating interactive video to make the back to school online shopping experience more immersive and entertaining for teens and their parents," said Bob Hayes, Vice President and General Manager, e-Commerce, America Online. "Plus, the instant gratification of being able to immediately purchase an item from the fashion show is what we believe makes the RED Back-to-School Fashion Show on inStore.com so compelling."

The Looks
The RED BACK-TO-SCHOOL FASHION SHOW '05 on inStore.com features teen models, both guys and girls, sporting a range of different back to school ensembles from leading designers such as Guess, Steve Madden, Miss Sixty, Polo and Chinese Laundry. The outfits are grouped into three trends: Edgy, Urban and Classic.

Edgy: A youthful-minded military look that incorporates tailored pieces with fun accessories. Inspired by dark browns, army greens and navy blues, this look pays homage to global events.

Classic: Preppy style, 'The O.C." way. For girls, printed skirts with ballet flats, wide-legged pants with denim jackets and dressing up jeans with oversized bags. For guys, golf pants with a blazer and jeans with argyle sweaters. Pattern-mixing is huge for both guys and girls this fall.

Urban: For the ladies, it's street meets red carpet with brilliant hues, wild patterns, faux fur and overstated jewelry. Animal prints and sequinsplay up jeans, while oversized sunglasses, mocs and bangles funk up a skirt and bomber vest. Guys keep it real with athletic-inspired fashions paired with jeans and DIY sneaks. Layers are key, playing up tees with button-up shirts and a zip-up cardigan.

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