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Quiksilver's Roxy introduces SKI Division

10
Aug '05
Roxy, a division of Quiksilver Inc, the leading outdoor sports company, announced it has launched Roxy Ski, a new division with a full line of alpine ski products designed specifically to meet the style and physique of women.

Adding to an already developed and thriving snow program, Roxy and renowned ski brand Dynastar have come together to create truly functional ski technology for women. Roxy Ski marks the first major joint project between Roxy parent company Quiksilver and Group Rossignol.

Roxy joins forces with Dynastar for high quality, high performance skis marking first major joint project between newly-merged Quiksilver and Rossignol.

Roxy Skis are made to be light and agile, providing female skiers of all skill levels with greater stability and control. Using Dynastar's Autodrive technology that adapts to a woman's physiology, Roxy Skis are 25% lighter than most unisex skis, delivering greater maneuverability. The Roxy Ski features a raised heel and increased ramp angle to create better balance and control with less effort, placing most of the ski's power exactly where women apply muscular pressure and, as a result, provide better grip and efficiency.

”They are extremely excited for the global launch of Roxy Ski,” said Bernard Mariette, President, Quiksilver Inc “Roxy has an established reputation for innovation and leadership in the women's surf and snowboarding markets and, by utilizing their relationship with Dynastar, Roxy introduces premiere equipment for women from the company who created ski technology for women. This new collection clearly demonstrates the progression of Roxy's snow program, and the overall growth as a leading women's lifestyle brand.”


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