Home / Knowledge / News / Fashion / Charlotte Russe walk to Business Objects for BI solutions

Charlotte Russe walk to Business Objects for BI solutions

Aug '05
San Diego based growing mall-based fashion retailer Charlotte Russe Holding Inc knows a thing or two about fashion. With hundreds of stores across the US and a thriving internet business, Charlotte Russe, and its sister store, Rampage, are a first stop for the fashion minded.

To learn more about what's selling and what's staying on the racks, Charlotte Russe has turned to Business Objects the world's leading provider of business intelligence (BI) solutions. Charlotte Russe has standardized on Business Objects solutions, with deployments across the company, in the merchandizing areas including buying and inventory management, accounting, and distribution departments.

From a sales perspective, Business Objects is key to helping Charlotte Russe and Rampage buyers spot trends among its customers' buying patterns and habits. Business Objects helps the company's buyers learn early whether a particular item is selling well so it can make sure it is stocked in stores and ready for purchase. For example, based on reports built with Business Objects solutions, the Rampage merchant team saw a trend that its new footwear line was popular and selling rapidly. The company took immediate action to expand the line, and therefore improve company sales and profitability.

Charlotte Russe also uses Business Objects to carefully examine inventory in terms of product age. The company must always keep its finger on the pulse of new fashion by ensuring that new and up-to-date looks are regularly cycled into its stores and available for purchase. With Business Objects, Charlotte Russe keeps track of inventory in terms of the length of time it's been in the stores, whether it's 30-to-60 days, or 60-to-90 days old. Based on the amount of "aged inventory," managers make decisions on pricing and liquidation by marking down older goods to make room for up-to-date merchandise.

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

Myanmar's garment units risk closure due to virus impact

Myanmar's garment factories are facing the risk of shutdown as the...

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

GMAC urges EU to restore full EBA rights for Cambodia

Expressing disappointment over the recent European Union (EU)...

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

Uzbekistan 3rd biggest garment exporter to Kazakhstan

Uzbekistan exported 10,000 tonnes of apparel to Kazakhstan in 2019,...

Interviews View All

Textile industry, Head honchos

Textile industry
Head honchos

It is a well-calibrated budget

Top executives, Textile industry

Top executives
Textile industry

Denimsandjeans India 2018

Top executives, Textile industry

Top executives
Textile industry

Textile institutes need to change their curriculum

Paolo Toricella,

Paolo Toricella

Electronics for Imaging (EFI) is a global technology company, based in...

Ronald Van Den Broek,

Ronald Van Den Broek

Headquartered in Japan, Mimaki Engineering Co. Ltd. manufactures and...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kevin Nelson, TissueGen

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search