Home / Knowledge / News / Fashion / Isabella Oliver brings maternity wear mail order shop in US

Isabella Oliver brings maternity wear mail order shop in US

Aug '05
Isabella Oliver
London based Maternity clothing designer Isabella Oliver is launching its fast-growing maternity wear mail order and online retail operation in the United States.

Isabella Oliver combines timeless styling and versatility with the very best of European flair and design to bring pregnant women sexy, feminine and flattering clothing to last them throughout their pregnancy.

About 500,000 searches per month are conducted on the Internet for "maternity clothes" in the USA. Demand for designer maternity clothing is nearly three times higher in North America. The company hopes to emulate the success of other UK mail order leaders who are trading successfully in North America such as Boden, Figleaves and Charles Tyrwhitt.

Isabella Oliver was founded in London by two women who noticed at first hand the lack of stylish, chic maternity wear:

Vanessa Knox-Brien, previously a head designer at Victoria's Secrets in New York and Baukjen de Swaan Arons, a marketeer in the FMCG sector.

"They did a lot of research at first and talked to all the women they admired who shared a sense of style and of course had been through pregnancy," said Baukjen de Swaan Arons. "This resulted in the core capsule collection of exclusive designer maternity clothing, and they were delighted with its success."

Isabella Oliver was launched in 2003 by Vanessa Knox-Brien and Baukjen de Swaan Arons and is named after their children Isabella and Oliver. The designer has already changed the face of maternity wear in the UK and continues to set trends that others follow adding new designs every season. The store offers the world's most stylish collection of exclusive maternity clothes that pregnant women love to wear. All thier maternity clothing is designed and made exclusively for us in soft, easy-care fabrics that feel fabulous on your skin.

Isabella Oliver

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 21st Feb 2020

France unveils environment score system for apparel

France has launched a system under which apparel may now display a...

Pic: Asia Pacific Rayon

Textiles | On 21st Feb 2020

APR’s new viscose rayon production facility inaugurated

The president of Indonesia, Joko Widodo, has inaugurated Indonesia's...

Pic: II.studio / Shutterstock.com

Fashion | On 21st Feb 2020

Re-commerce gaining momentum in India

The hazards of fashion industry are well-known, and to curb its...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

The new deal is better than NAFTA for the US textile industry

Top executives, Textile industry

Top executives
Textile industry

Sri Lanka has a good sustainable track record and strong stories to back it

Rajiv Sirohi, Shara

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Carmen Silla,

Carmen Silla

Leading the transformation of the textiles industry with disruptive...

N Nithyanandan,

N Nithyanandan

Incorporated in 1999, Purani Textiless Private Limited is one of the...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Daniel Odermatt, Ventile

Daniel Odermatt

Ventile is a registered trademark used to brand a special high-quality...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search