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Pacific Sunwear to launch 'One Thousand Steps' in 2006

Aug '05
Fashion apparel & footwear retailer Pacific Sunwear of California Inc announced it will introduce a new specialty footwear and accessories concept, One Thousand Steps, in early 2006. The new mall-based concept will be targeted at an 18-24 year old customer and will feature an assortment of casual, fashion-forward, branded footwear, and related accessories.

"Footwear has been a highly successful part of their assortment in PacSun stores," commented Seth Johnson, chief executive officer.

"One Thousand Steps will enable us to leverage their brand management skills in what they believe is an underserved market. This new concept gives us an exciting growth vehicle that adds a new and distinct customer base to thier business. Combined with their existing PacSun and d.e.m.o. businesses, they will have the opportunity to achieve significant sales and profit growth in the future."

Plans call for 8-10 stores averaging around 2,500 square feet to open during the first half of 2006. The company believes that One Thousand Steps can ultimately grow to 600-800 locations.

US leading firm Pacific Sunwear is a leading specialty retailer of everyday casual apparel, accessories, and footwear designed to meet the needs of active teens and young adults.

As of July 30, 2005, the Company operated 780 PacSun stores, 91 PacSun Outlet stores, and 183 d.e.m.o. stores for a total of 1,054 stores in 50 states and Puerto Rico. The company intends to launch its third concept, One Thousand Steps, in the first half of 2006.

Pacific Sunwear of California Inc

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