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Luxury watch store Tourneau to sell through online retailer Portero

16
Aug '05
New York based Portero, the leading luxury internet-based auction platform, announced an alliance with Tourneau, the world's largest luxury watch store with locations throughout the United States and the Caribbean, to authenticate all luxury watches purchased and sold through Portero.com.

With this collaboration, Tourneau will ensure the original authenticity of previously owned luxury watches bought and sold online. Portero, in turn, will act as Tourneau's official channel to the secondary market of online auctions.

On behalf of its clients, Portero.com sells new and previously owned luxury goods, such as apparel, jewelry, art, vehicles and boats, consumer electronics, fine housewares, and collectibles. It offers luxury-seeking consumers a white glove approach to selling and purchasing on websites such as eBay, which are typically geared towards the mass market.

Portero picks up your unwanted luxury goods, certifies their authenticity and merchandises them anonymously for you, using an online auction format.

Dan Nissanoff, Vice Chairman and President of Portero said, "They're thrilled that first partnership kicks off with a brand of Tourneau's stature. Together, will bring much-needed confidence to online luxury auctions, which can be rife with replicas, misrepresentations, and unscrupulous dealers. They're confident the fundamental nature of partnership with Tourneau will eliminate this dilemma and enhance the online auction experience on popularsites like eBay. If a consumer wants to buy a luxury branded watch online and only one of them is accompanied by a Tourneau Certificate Of Authenticity, which one do you think they'll choose?"


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