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Everlast tie up with fashion designer Norma Kamali

Aug '05
New York based leading sporting goods manufacturer and marketer Everlast Worldwide Inc announced that fashion designer Norma Kamali and Everlast women's apparel licensee Jacques Moret Inc have entered into an agreement to design and manufacture a contemporary sportswear/lifestyle collection under the Norma Kamali and Everlast brands. The collection will debut at the Coterie Show and will be sold to better department and specialty stores commencing in the spring 2006 season.

Joey Harary, CEO of Everlast licensee Jacques Moret, said, "There is a genuine connection between Norma Kamali and Everlast as both are timeless and part of Americana. They are very excited to be working with Norma in the contemporary market."

Norma Kamali stated, "I am very much at home doing this collection since it is where I left off with the sweats in the eighties. This is still one of my favorite collections and it's lots of fun to design."

George Horowitz, chairman and CEO of Everlast Worldwide Inc, said, "Norma Kamali is a true leader in the fashion world. The value and cachet of the Everlast name is reinforced when a designer such as Norma Kamali recognizes the qualities of the brand."

Norma Kamali has always been known as an innovative designer who follows her own path. She invented many designs like the sleeping bag coat, a collection of styles created from actual parachutes, the high heeled sneakers and currently the popular packable, multi-use clothing that can be worn up to thirty variations per design. Norma received numerous awards for fashion design and has a plaque on the Fashion Walk of Fame. This year she received a special tribute award from the Board of Directors of the CFDA.

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