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Columbia Sportswear to develop anti-counterfeiting program in Vietnam

18
Aug '05
Active outdoor apparel and footwear maker Columbia Sportswear Company announced the results of an aggressive effort to eradicate counterfeiting of Columbia products in several key markets. Columbia, a global leader in the active outdoor apparel and footwear industries, worked with local authorities in China, Vietnam and Australia to seize products that included apparel and accessory items.

In July alone, Columbia seized almost 80,000 counterfeit products in a series of raids in China. Acting on a request by Columbia, Chinese officials in Yiwu City, Zhejiang Province staged a raid that yielded nearly 45,000 pairs of counterfeit Columbia pants. Other July raids uncovered an additional 34,000 garments, including parkas, ball caps and fishing vests.

Efforts to expand Columbia's anti-counterfeiting program in Vietnam led to the shut-down of three workshops manufacturing bogus backpacks. According to the Tan Thoi Nhat Ward District 12 officials, this was the area's largest raid to date of counterfeit product.

Additionally, during the first half of the year, activities in Australia have resulted in the seizure of counterfeit apparel valued at one million dollars.

The identification of significant importation and local distribution chains of counterfeit goods and the successful conclusion of Australian Federal court proceedings against a well-known chain of local retail outlets have sent a clear message that Columbia will continue to act aggressively against local counterfeiting operations.


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