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Sears Fall 'Attitute' Collection personifies women

Aug '05
New collection of fashions for full-figured women - Sears
Online cataloger Sears Canada has "Attitude" - with a whole lot of style - a new Sears's private brand of upscale women's fashions designed for full figured women. The collection is feminine, flirty, trendy, and age appropriate. Available in regular, petite and plus sizes, it offers extra comfort that has been discretely built in for women with fuller body shapes.

"Providing the best quality and the most comfortable fashions to women is our number one goal," said Ed Matier, Vice-President, Apparel and Accessories, Sears Canada Inc. "They are excited about this new line because it allows us to meet the needs of real women with curves."

The fall Attitude collection features embroidered denim jackets and detailed suede jackets, skirts, pants, knit tops, sweaters and jewellery retailing from $59.00 to $139.00. "The fashions are sophisticated and cut for the stylish baby boomer," said Matier. "There are no visible elastic waist bands, no hi-tech fabrics to conceal figure flaws, just the finest quality fabrics and cuts."

The collection offers pieces that can easily be incorporated into a woman's existing wardrobe as well as head-to-toe looks that take the guess work out of putting a look together.

The Attitude brand of women's fashions available in all Sears department stores, through the Sears catalogue and online at www.sears.ca

Toronto based multi-channel retailer Sears, where more Canadians spend more of their fashion dollars than anywhere else in Canada, currently has 122 full-line department stores, 49 Sears Home stores, over 2,200 catalogue merchandise pick-up locations, 152 dealer stores, 13 outlet stores, 50 floor covering centres, 4 Mattress and Appliance stores, 2 Coverings stores, 113 Sears Travel offices and a nationwide home maintenance, repair, and installation network.

Sears Canada

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