Karen Walker designs partnership with Swanndri

22 Aug '05

3 min read

"New Zealanders have always loved the Swanndri brand and the emotions it conjures up. Now with Swanndri by Karen Walker the opportunity exists to add Swanndri to your life through strong, refined products from computer bags, to umbrellas, overnight bags to trench coats." says Mr Bowden.

Karen Walker sees the project as looking at Swanndri through urban eyes. The line is a collection of classics. They are not fashion pieces of clothing or seasonal collections in the traditional sense of fashion but items inspired by Swanndri's place in New Zealand's history. Swanndri by Karen Walker will represent the highest quality in terms of design, style, material and functionality in honour of that heritage.

"Swanndri by Karen Walker will be built around objects people not only desire but actually need: the perfect cashmere scarf, the perfect picnic rug, the perfect trench coat and for summer, deck chairs, sunhats and throws. The traditional Swanndri check and flannel have been great elements to incorporate into our new designs. While the Swanndri heritage is strong in all its existing elements, I am also enjoying re-designing some forgotten Swanndri pieces and bringing them into an urban and modern setting" said Walker.

Swanndri has very clear global ambitions for all of its ranges and products, including Swanndri by Karen Walker. This collaboration will further strengthen its product offer on the domestic and international markets. Swanndri is also developing other specific new products including footwear, various woollen garments and weatherproof natural fibre clothing for the rural and industrial sectors.

Swanndri NZ

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