Azania Cosmetics introduces new online shopping experience

23 Aug '05

2 min read

Beauty products seller AZANIA COSMETICS LLC, a diversified, privately-owned cosmetic company announced the launch of its online cosmetic store inspired specifically for women of color. The line offers a complete range of products including lipsticks, lip liners, eye shadows, eye liners, foundations, powders, blush and much more.

The second phase of the launch will introduce a skin care line that will incorporate unique products that compliment the cosmetic line. Azania Cosmetics will donate a portion of company profits to the Feed the Children Organization to benefit hungry children in Africa and other countries.

"They are truly excited to launch our new cosmetic line at our online store," said Tyrone McClain, SVP of Strategic Business Development, Azania Cosmetics LLC. "Azania Cosmetics was created specifically with women of color in mind. Our vibrant colors were inspired by the richness of the African landscape, and marketed to women of color on their behalf, especially those women who embrace and celebrate their African heritage. Yet, our products are popular with many women who simply enjoy the range of colors offered in our product line."

McClain added, "The motivation for creating Azania Cosmetics was to fill a void in the availability of a wide range of cosmetics specifically for darker skin tones. The fact that a portion of the proceeds is offered back to South Africa and other countries for charitable causes serves our mission, and the children of Africa and the world."

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