Samsonite chooses Initiative for tactical marketing strategies

24 Aug '05

3 min read

Alec Gerster, Initiatives Global CEO, comments, they are proud to partner with Samsonite, one of the worlds most recognized brands, renowned for both its quality and innovative product design. We are delighted to work with them to successfully leverage the Samsonite name worldwide.

World's most recognized designers, manufacturers and distributors of luggage Samsonite is the worldwide leader in travel solutions, combining notable style with the latest design technology and the utmost attention to quality and durability. Utilizing top designer expertise from around the globe, Samsonite creates unparalleled products that fulfill the travel and lifestyle needs of the "sophisticated traveler."

Initiative is ranked by industry indices as one of the worlds leading media strategy, planning and buying companies. Our global agency network reaches across 6 continents, with 95 offices operating in 58 countries.

Initiative brings together an unparalleled capital of media expertise, global research and technology to deliver effective media communications solutions for marketers to grow brands and build business, including: AOL, Bank of America, Bayer, Calvin Klein Cosmetics, Computer Associates, Continental Tyres, France Telecom, Home Depot, Johnson & Johnson, Patek Philippe, Ricoh, SC Johnson, Samsung, Storck, Tommy Hilfiger, and Unilever.

Samsonite

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