Home / Knowledge / News / Fashion / Feminine absorbent 'poise panty' introduced by K-C

Feminine absorbent 'poise panty' introduced by K-C

Aug '05
Well-know tissue & diaper making brand Kimberly-Clark Corporation (K-C) announced the launch of Poise Panty, the latest innovation from the company's market-leading Poise brand.

Poise Panty is an underwear product designed specifically to help women experiencing light to moderate bladder weakness feel more feminine because it looks, fits and feels like women's underwear.

Company's Understanding of Consumer Insights Leads to Development of An Absorbent Underwear Product Featuring Feminine Branding & Design

Poise Panty's proprietary cotton-like material not only looks like women's underwear but also stretches and moves with a woman's body to provide enhanced comfort and better fit.

The special feminine design and touches such as a scalloped waistband, fitted waist and lavender back thread offers women the feminine look they desire, but cannot find in unisex disposable underwear. Poise Panty provides a discreet solution to bladder weakness that enables women to put their minds at ease.

"Light to moderate bladder weakness is a daily challenge for approximately one in four women in North America over the age of 40," said Tim Lehman, President, Kimberly-Clark Adult and Feminine Care sector. "Many women are using pads and are not satisfied with the performance, yet they are not emotionally comfortable with the idea of using unisex disposable underwear. Other women experiencing bladder weakness may be using unisex disposable underwear,but are looking for a more feminine solution. The introduction of Poise Panty addresses these needs with a breakthrough feminine, underwear-like product that provides protection against bladder weakness."

Must ReadView All

Pic: Shutterstock

Textiles | On 1st Mar 2021

AfCFTA rules of origin talks to conclude in June: Egyptian

Talks are currently under way between member states of the African...

Pic: Fraser Group

Retail | On 1st Mar 2021

Frasers Group anticipates £100-mn hit from lockdown

Frasers Group recently said it could take a hit in excess of £100...

Pic: Shutterstock

Retail | On 1st Mar 2021

TJX Companies FY21 sales fall 4% to $32 bn

The TJX Companies, a US-based leading off-price apparel and home...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Virtual reality would be the new normal

Top executives, Textile industry

Top executives
Textile industry

Technical textiles industry moving back to Europe

Janak Dhamanwala & Sunil Dhamanwala, Jansun

Janak Dhamanwala & Sunil Dhamanwala

Moving towards sustainability is also a social change

Marco Girola,

Marco Girola

With its commitment to innovation and deep technical expertise,...

Cong Zheng,

Cong Zheng

The China Textile Machinery Association (CTMA) is a social-economic...

Harssh Chheda,

Harssh Chheda

Mumbai-based Corporate Collars provides bespoke tailoring services for...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search