Interviews
Feminine absorbent 'poise panty' introduced by K-C
30 Aug '05
4 min read
Well-know tissue & diaper making brand Kimberly-Clark Corporation (K-C) announced the launch of Poise Panty, the latest innovation from the company's market-leading Poise brand.
Poise Panty is an underwear product designed specifically to help women experiencing light to moderate bladder weakness feel more feminine because it looks, fits and feels like women's underwear.
Company's Understanding of Consumer Insights Leads to Development of An Absorbent Underwear Product Featuring Feminine Branding & Design
Poise Panty's proprietary cotton-like material not only looks like women's underwear but also stretches and moves with a woman's body to provide enhanced comfort and better fit.
The special feminine design and touches such as a scalloped waistband, fitted waist and lavender back thread offers women the feminine look they desire, but cannot find in unisex disposable underwear. Poise Panty provides a discreet solution to bladder weakness that enables women to put their minds at ease.
"Light to moderate bladder weakness is a daily challenge for approximately one in four women in North America over the age of 40," said Tim Lehman, President, Kimberly-Clark Adult and Feminine Care sector. "Many women are using pads and are not satisfied with the performance, yet they are not emotionally comfortable with the idea of using unisex disposable underwear. Other women experiencing bladder weakness may be using unisex disposable underwear,but are looking for a more feminine solution. The introduction of Poise Panty addresses these needs with a breakthrough feminine, underwear-like product that provides protection against bladder weakness."
Poise Panty is an underwear product designed specifically to help women experiencing light to moderate bladder weakness feel more feminine because it looks, fits and feels like women's underwear.
Company's Understanding of Consumer Insights Leads to Development of An Absorbent Underwear Product Featuring Feminine Branding & Design
Poise Panty's proprietary cotton-like material not only looks like women's underwear but also stretches and moves with a woman's body to provide enhanced comfort and better fit.
The special feminine design and touches such as a scalloped waistband, fitted waist and lavender back thread offers women the feminine look they desire, but cannot find in unisex disposable underwear. Poise Panty provides a discreet solution to bladder weakness that enables women to put their minds at ease.
"Light to moderate bladder weakness is a daily challenge for approximately one in four women in North America over the age of 40," said Tim Lehman, President, Kimberly-Clark Adult and Feminine Care sector. "Many women are using pads and are not satisfied with the performance, yet they are not emotionally comfortable with the idea of using unisex disposable underwear. Other women experiencing bladder weakness may be using unisex disposable underwear,but are looking for a more feminine solution. The introduction of Poise Panty addresses these needs with a breakthrough feminine, underwear-like product that provides protection against bladder weakness."
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