Mervyns' fashion stores to carry Trusonic's sound of music

31 Aug '05

4 min read

With Mervyns' target customer in mind -- style-conscious value-seeking women aged 25-49 -- and factoring in the store atmosphere and merchandise, Trusonic's expert music consultants worked with Mervyns to create a distinctive sound. The resulting fresh sound is made possible by both Trusonic's Internet delivery and extensive music catalog, which includes top hits from well-known artists and exclusive selections from more than one million works by independent artists.

The Trusonic system employs a Trusonic MBOX media player, which replaces existing satellite receivers and/or CD players with just a few simple steps. This cost-effective, plug-and-play Internet appliance enables each location to download new music and messages whenever needed and automatically inserts them into the next day's program as instructed. Playlists and audio messages can be delivered to all stores or selectively placed based on store regions or even store-specific demographics.

In addition, the MBOX offers two completely customizable audio programs from a single player. The single MBOX at each store interfaces seamlessly to existing telephone on-hold systems and in-store amplification. The end result is that Trusonic is a more affordable way to provide informative on-hold streams and custom in-store music programs for the entire Mervyns chain.

California based leading provider of Internet-based business audio Trusonic Inc is committed to bringing comprehensive and convenient audio branding, identity and messaging services to commercial establishments around the world through its Internet-based, self-service media management solutions and reliable media delivery systems. Trusonic Independent Artist music is available exclusively to its subscribers.

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