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L'Oréal buys out sun care brand Delial from Sara Lee

31
Aug '05
Cosmetic company L'Oréal Group has just acquired Delial, the sun care brand, from Sara Lee International.

Founded 70 years ago, Delial is one of the leading brands of sun care in Europe, especially in Spain where it ranks among the top three brands on the market.

Delial's 2004 sales came in at around €20 million. Delial includes a complete range of sun care products (protection lotion, after sun, self tanning etc.)

Patrick Rabain, Chief Executive and Vice President of L'Oréal's Consumer Products Division states: “The acquisition of this brand means that L'Oréal will reinforce its position in the European solar protection market, especially in Southern Europe. The Delial range will join our Garnier portfolio and will benefit from solar filter technologies developed in the group's laboratories.

Sara Lee Corporation is a global manufacturer and marketer of high-quality, brand-name products for consumers throughout the world. The Corporation has operations in 55 countries and markets branded products in nearly 200 nations. Sara Lee Corporation employs 145,800 people worldwide.

L'Oréal presents in all the countries of the world, today L'Oréal is the most international of all cosmetics groups. With 42 plants worldwide, more than 14,000 employees in manufacturing sites and over 3,9 billion units produced, the industrial organisation of L'Oréal is a dynamic contributor to the group's growth with a key role in ensuring sustainable development.

L'Oréal Group


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