Home / Knowledge / News / Fashion / Zale Corp & Knot Inc seal multi-platform marketing partnership

Zale Corp & Knot Inc seal multi-platform marketing partnership

Sep '05
Dallas based largest specialty jewelry retailer Zale Corporation announced that it has entered into a multi-platform marketing partnership with The Knot Inc, bringing together two leaders in the wedding industry. The marketing partnership will promote Zale Corporation's brands, which include Zales Jewelers, Gordon's Jewelers and Bailey Banks & Biddle Fine Jewelers, to the annual audience of over one million brides and grooms who turn to The Knot for their wedding planning trends and needs.

Under the terms of the agreement, the multiplatform campaign will integrate Zale Corporation's sponsorship throughout The Knot's offline and online properties. Online, Zale Corporation's brands will be promoted sitewide on TheKnot.com -- the Web's most trafficked wedding website -- through banners, product placement in the popular ring search tool and direct emails to over one million annual members of TheKnot.com. Zale Corporation will also be the exclusive sponsor of several special editorial features relevant to engagement ring and wedding jewelry shopping. Offline, Zales Jewelers will be featured in special inserts within The Knot Weddings national and local magazines. The program is set to launch in mid-October 2005.

Zale Corporation becomes one of the first national retailers to reach the largest audiences of brides and grooms on the Web through sponsored content programs on The Knot TV, the site's recently launched 24/7 streaming video network. Developed and produced by The Knot, these five-to-ten minute entertaining educational segments will feature real couples and will focus on finding the perfect diamond, shopping for wedding bands, and selecting jewelry for the big day. Zale Corporation will also receive placement in bumpers associated with The Knot's video-on-demand programming in association with Comcast Cable.

Must ReadView All

Pic: Shutterstock

Textiles | On 12th Apr 2021

Singapore becomes first RCEP participating country to ratify agreement

Singapore has ratified the Regional Comprehensive Economic...

Pic: Shutterstock

Textiles | On 12th Apr 2021

World economy stumbling towards two-track recovery: Report

The world economy is facing sharply divergent growth prospects across ...

Pic: Shutterstock

Textiles | On 12th Apr 2021

2021 to be critical for European textiles and clothing sector: Euratex

2021 will be a critical year for the European textile and clothing...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Value of 'Made in India' should get more importance

Textile Industry, Head honchos

Textile Industry
Head honchos

Farmers who produce seeds earn 50 per cent more

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

Nantas Montonati,

Nantas Montonati

The Riri Group is a one-stop supplier of metal accessories for the luxury...

Tony Naschberger,

Tony Naschberger

With production sites in Klagenfurt and Kufstein, Zimmer Austria is a...

Harleen Kaur,

Harleen Kaur

Established in 2017 and headquartered New York, the label Harleen Kaur...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Jacques Prigneaux, EDANA

Jacques Prigneaux

EDANA has been the leading global association and voice of the nonwovens...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search