Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Zegna luxury Alpine boutique at Via Serlas
Zegna luxury Alpine boutique at Via Serlas
02
Jan '08
Ermenegildo Zegna officially opens the doors of its new St. Moritz boutique. As one of Europe's premier ski destinations and the birthplace of Alpine luxury, St. Moritz is an ideal location for the company to expand its retail presence.

This unique resort, world-renowned for its luxurious boutiques and exclusive hotels, was founded in 1896 and has since become the ski destination of choice, for the jetsetter crowd and European aristocracy alike.

After Zurich and Lugano, the new boutique at Via Serlas 30 is the third in Switzerland, and the second of four planned boutiques within close proximity of Milan: After the flagship boutique on Via Montenapoleone in the heart of Milan opening in October 2007, further boutiques at Malpensa airport and La Rinascente in Milan will follow.

In keeping with the concept of Ermenegildo Zegna stores worldwide, the interior of the St. Moritz boutique creates an intimate atmosphere in which customers are welcomed to explore Formal, Casual, fine Menswear and Accessories offerings.

The main focus of the store is the Upper Casual line from the Ermenegildo Zegna collection, providing the ultimate in European luxury leisure apparel for men. Featured alongside high-quality leather accessories and selected items from Zegna Sport, a label founded on cutting edge design innovation and sports functionality, for the highest performances.

The 65 square metres store is situated within the acclaimed Sir Norman Foster building. The store design has been created by the architects Gianmaria and Roberto Beretta of Studio Beretta, Milan.

Throughout they have implemented a sophisticated, yet simple and linear image, portrayed through the variety of materials, finishes and details synonymous with Italian craftsmanship: Natural woods with open pores, brushed surfaces and strictly opaque painting; Shelving in vegetal leather with saddle stitched edges; Metals, either brushed or in champagne-nickel finishing.

Ermenegildo Zegna


Must ReadView All

China reportedly cancels trade talks with US, Liu He visit

Apparel/Garments | On 22nd Sep 2018

China reportedly cancels trade talks with US, Liu He visit

Washington is reportedly positive about arriving at a solution to its ...

AmCham Cambodia cautions US against possible sanctions

Apparel/Garments | On 22nd Sep 2018

AmCham Cambodia cautions US against possible sanctions

In a letter to US lawmakers, the American Chamber of Commerce...

Courtesy: ycloset

Apparel/Garments | On 22nd Sep 2018

Alibaba invests in clothes sharing platform Ycloset

Chinese garment sharing platform YCloset has completed an undisclosed ...

Interviews View All

Top executives, Textile industry, India

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Neel Sawhney, One Friday

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Top executives, Textile industry

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Sarah Perkins,

Sarah Perkins

Fairfax, Virginia-based Specialty Graphic Imaging Association (SGIA) is a...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search